Designing Ideas People Understand Instantly

Created as part of Cowrywise's technical assessment, this project explored how advertising can simplify financial products through strong ideas rather than complex explanations. I developed campaign concepts for Circle, a collaborative savings feature, across outdoor advertising and social media.

Working against a one-week deadline pushed me to spend as much time refining headlines as designing visuals, ensuring every element supported a single message.

I learned that effective campaigns begin with giving ypurself enough room to explore.