Designing for Becoming

Elisa is a logo identity created for a fashion brand built around the idea of personal evolution. Inspired by the butterfly, the challenge was to create a mark that felt premium and timeless rather than simply feminine, expressing transformation without relying on obvious visual clichés.

The project taught me that strong identities are built on meaning as much as aesthetics. By using the butterfly as a metaphor for self-discovery and confidence, the logo became more than a symbol, it represented women embracing every new chapter and dressing for the person they're becoming.