Exploring Visual Metaphors in Marketing

PointPay is a self-initiated marketing design exploration that challenged me to communicate product benefits through visual storytelling. Rather than relying on conventional advertising, I explored how exaggeration, surreal photo manipulation, and copy could work together to create memorable campaigns.

Working in Photoshop, I experimented with colour grading, composition, lighting, and image manipulation to build visuals that supported a single idea. More importantly, the project taught me to think conceptually, using visual metaphors to simplify product messages, capture attention, and create advertising that people remember.